The best way to go about it is to visit them in person. However , I strongly suggest that you DO NOT start calling agencies for appointments until you at least have a zed card and preferably a portfolio, too. Any agency will tell you that they need your comp card to be able to market you for work. You may be able to get a few appointments, but you will have most certainly have to go back after you get your photos, so don’t waste your time or the agents.
Remember, you work where you live. Generally clients will not pay to fly you from location to location because chances are clients can find another model near the shoot location that looks just like you. So research local agencies not the elite agencies unless you are planning to move to New York or Los Angeles to pursue your career.
It’s also preferred by the many agencies, especially the larger ones, that your first contact be made via email or snail mail. Send a comp card along with a brief cover letter. (samples below) Then be sure to follow-up with a phone call to the agency no more than a week-and-a-half after you mail the card.
After booking your appointment prepare for your meeting. Be prepared to ask questions and show your personality (see model resources for more about agency meetings).
Remember to do your research. Try to find the name of one of the agencies booking agents and address the letter to that person directly.
Your NameYour AddressCity, State USA 56734DateAgent’s NameAgency or Company NameAgency AddressAgency City, State & ZipDear Contacts Name:I have had some experience modeling and I am very interested in working with your agency. I am happy to send this letter of introduction and my composite card for you review. I have experience as a department store model and I’ve done some television advertising modeling, as well, for local businesses such as car dealerships and clothing boutiques. May we get together next week to talk over this job?If you are interested in speaking further, please call me at (your phone #) and let me know the day and hour that would work for you. Thank you for considering me and for taking time to out of your busy schedule.Sincerely,Your Name
Sample Letter #2
Dear Agent or Agency Name,I am forwarding to you my recently completed comp card and resume.I have a portfolio that covers a wide range of areas and looks that I believe the (city of choice) market is most interested in. It includes lifestyles, fashion, and commercial photography.I continue to update my book based on the feedback that I receive. The process has been very rewarding, and has taught me a lot about working with photographers, makeup artists, and how to present myself in front of a camera.I would appreciate an opportunity to meet with you and show you my portfolio. I can be reached at (Phone Number) or by email at (Email Address).Thank you for your time and consideration. I hope to hear from you soon and I look forward to meeting with you.Regards,(Your Name)
Sample Letter #3
Agent’s Name Agency or Company NameAgency AddressAgency City, State & ZipDear Contacts Name,
I am a recent graduate from the Julliard School of Music and received top honors for my dancing ability. I am looking for commercial modeling work and received your name from my photographer.I am sending you my most recent photographs for your review I will follow up with your office by next week to confirm receipt of my composite card.I look forward to meeting with you soon.Warmest Regards,(Your Name)