At Chezaray Photography, we specialize in commercial modeling and actor headshots. As mentioned on our gallery page, the criteria for becoming a model varies according to the type of modeling. Below you will find a list of the different types and requirements.
Commercial models have a much broader range for size, height and age. There are no set height or weight for commercial modeling, but you must be a well-proportioned, attractive, real person that can act and play different characters.
Models can be older, shorter, and heavier and need not be pretty or beautiful – “interesting” often will get work, and “generic good looks” is the most common look required. Normally, the model fits a certain type and are cast to play roles like the grandmother, suburban mom, businessman, the cowboy, doctor or executive and they look like idealized versions of these roles.
Things that help a commercial model are acting ability, an outgoing personality, easy availability for jobs, and good self-presentation skills.
Print: Most agency models are in fact are “commercial” models – meaning that they appear on local or national print ads or television shows, in catalogs, work in local fashion shows and trade shows and similar kinds of work. They don’t get huge fees (although pay can be very good indeed), national recognition or lucrative national ad contracts, but they are the backbone of the modeling industry.
Casual / Lifestyles: When a model portrays a distinctive part of life, from a college student in an ad for dorm room accessories to a senior citizen couple in a healthcare ad. Lifestyles models are generally attractive versions of the stereotype.
Corporate: Print modeling with a business theme. Corporate models portray doctors, nurses, executives, and other business people in brochures, ads and annual reports.
Swimwear: Swimwear models generally are curvier than fashion models with toned but not overly muscular figures. Swimwear models can appear in advertising for any type of beach or resort location, suntan products and swimwear catalogs.
Fitness: Fitness modeling requires a well-toned figure and often a degree of athletic proficiency. Fitness models appear in ads for health and fitness products, athletic companies, and trade magazines such as Runner’s World or Shape. There is no height requirement for both sexes when it comes to
fitness modeling. However, women must have a lean, muscular body. Male fitness models must have a muscular physique with a low percentage of body fat.
Lingerie: This can range from a catalog lingerie situation where the girl is wearing a simple bra and panty set and smiling at the camera to a scene where the mood is more mature in nature.
Glamour: Modeling with a playful sexual overtone. Glamour modeling can include lingerie and swimwear. It can range from cheesecake pinup photos to calendar and Maxim style images. Glamour models normally have curvy figures and beautiful faces.
Petite size models: are generally considered any model under 5 feet 8 inches. Most of the work in the petite modeling industry involves close up pictures of the face, hands, feet or other body parts instead of the body as a whole. To make it in this market, you need to have nice skin, a good bone structure, good teeth, and be cute.
Plus size models: are held to the same strict standards as other fashion models except they are larger in size, wearing size 10 and up. Most plus size models fall between sizes 12 to 16. They must be at least 5 feet 8 inches tall and are height/weight proportionate; the shorter the model, the smaller her dress size must be.
Glamour Nude: Playboy and Pin-up Calendar style modeling.
Artistic Nude: Posing nude for an artist for the purposes of creating fine art.
Erotic Nude: Nude modeling that is artistic yet sexual in theme. Not pornographic.
Women have to be at least 5 feet 8 inches tall, have a thin build with hips measuring no larger than 35 inches and be between the ages of 16 to 26 with looks ranging from beautiful to unusual and distinctive. Most men models have to be at least 5 feet 11 inches with an athletic build. Editorial and high fashion models have the strictest criteria.
Editorial and print modeling: modeling for high fashion magazines and couture designers is generally edgy and showcases a current style or trend.
Runway modeling: modeling for fashion shows with a model walking a runway or elevated catwalk is for showcasing clothing and accessories to potential buyers.
Catalog: Catalog models have more relaxed guidelines than editorial models. However, they have to fit sample-sized clothing. Women must be at least 5 feet 6 inches tall, while men must be at least 5 feet 9 inches. Both men and women must be height/weight proportionate.
Fit: A model that has the perfect body sizes and proportions for a certain clothing line or designer preference. It is very important for a fit model to maintain their size. Fit models are hired to help designers see how their clothing looks and moves on a person. Some companies hire fit models on a more permanent basis. Fit models are the least seen and often best-paid models in the business.
Hair: Hair models have gorgeous healthy hair. They are used for hair product ads and to show different hairstyles in hair magazines or at hair shows.
Legs: Leg models have long shapely legs. They may be used in ad for pantyhose or anything that would require an image of good legs.
Hands: Hand models have long graceful hands and impeccable nails. They are used in jewelry ads or any other image that requires a pair of photogenic hands.
Other Types of Modeling
Live modeling designed to drive consumer demand for a product or brand. It can range from representing a company at a tradeshow or convention to handing out samples in a shopping mall or appearing on behalf of an alcohol brand at a bar. A promotional model needs to be very outgoing and have a great personality.
The business of modeling and specifically casting does not happen through the Internet. A quality client will always go through a modeling or talent agency to hire a model for work. The Internet, however, can be used as a networking tool for amateur models and photographers to meet and develop their craft together. This is a great tool for amateur photographers, however the models unfortunately are usually left with nothing more than poor quality images and bad habits learned from lack of proper direction in front of the camera.
If you are ready to get new portfolio pictures or create a comp card that shows the true you, gets you noticed by the industry and simply says ‘WOW’ call for your personal appointment today.
Really, what are you waiting for?
Call Che•za•ray Photography Today