5 Reasons You Need Branding Photography

Branding photography helps you become more successful by gaining your client’s trust.

Have you ever scrolled through images on someone’s site you admire and thought ‘wow’ all their images are amazing? What that person understands is that attracting premium clients requires a magnetic personal brand.

That includes consistently posting authentic, quality photos of yourself that capture your ideal client’s attention and tells a story that resonates with them.

Without this it is hard to cut through all the noise to land the ideal clients you want to work with.

Coaches, entrepreneurs, speakers, authors and thought leaders all need beautiful marketing photos. Personal brand photography is telling the story of you and your brand in action with magazine-quality images.

Here are 5 reasons it’s important to create your Personal Branding Images…

1. You’re an entrepreneur, executive, or leader in your industry.

If you own your own business or are a leader within your company or community, you need a variety of professional images.

When you are at this level your brand is represented on multiple platforms within the marketplace and you may have different types of clients.

You may write for industry publication, be interviewed in the business journal, or you are front and center on a website.

This is when a personal branding session is especially important. You will need different looks, tones and personas for the various platforms and customers, yet you want to tell a cohesive story about who you are as a person and a leader.

You can accomplish this with a personal Branding Session.

2. How much is your brand worth to you?

Just as you budget for your logo, marketing strategies and your website, it is important to set aside a budget for professional photography.

Many businesses don’t see photography as an essential component in their businesses. They think their smartphones or a friend with an entry-level camera is good enough. Don’t fool yourself!

You risk a huge disconnect by using low-quality images across your marketing platforms. After all, you are a pro asking for your clients confidence and hard earned money.

The last thing you want for your company image is to appear substandard and bargain-basement. Hire a professional photographer!

3. You have a public facing job: blogger, realtor, actor, speaker, or author.

If you are in a public facing job, you will need multiple looks that tell the story of your brand and who you are as an individual.

You may need content images for websites, social media content and messaging, for interviews, book covers, and speaking engagements.

You are likely present on a few platforms that will consistently need good quality images to represent you and your business.

4. Increase your conversion.

If you want to attract attention to your brand, you need to have an inspiring first impression through great photography.

High-quality photos allow your clients to have a better look at your product or services. With great images you are telling your audience you take your work and your brand seriously.

5. Tell your story with personal brand photography.

Strong images representing your brand help to show who you are and allows clients to get to know you. It’s a way to connect with your customers on a deeper level and create an affinity that goes beyond your brand name.

While other businesses are using stock photos to promote their business, hiring a photographer allows for your brand to look less cookie-cutter and more unique.

The last thing you want is for your company to look the same as your competitors. Make sure you keep your images relevant and current!

Are you thinking of making the leap and elevating your brand with professional photography? Is so, give us a call at (702) 448-4998 to start planning your personal branding session today!